Why International Business Management - Challenges and Opportunities?

The course offers the opportunity to develop a global mind-set and cross-cultural awareness in order to be successful in international business.


Course Description

The course deals with trends reflecting the business reality in the 21st century created by ongoing processes of globalisation. It is designed as an introduction to the field of international management in the increasingly complex global business environment. The aim of this course is to enable students to better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets.


Course Title International Business Management – Challenges and Opportunities
Lecturer Assoc. Prof. Dipl. Ing. Denisa Čiderová, PhD., MA
Dipl. Ing. Daniel Krajčík, PhD.
Load of the Course 20 teaching hours
Number of Credits 3
Learning Outcomes
  • Explain business expansion abroad and key issues related to their operations in other countries.
  • Develop an entry strategy into other markets recognizing the nature of institutions and forces governing the process
  • Understand the perception of challenges related to human resource management in the practice of international companies
Recommended Literature


  • HILL, Charles. International Business: Competing in the Global Market Place. 13th ed. Mc Graw-Hill, 2020 (selected chapters), ISBN-13: 978-1260262582
  • Zábojník, S., Čiderová, D., Krajčík, D. (2020). Competitiveness in International Business. Wolters Kluwer. (selected chapters),
  • CULLEN, John, B. – PARBOTEEAH, Praveen, K. Multinational Management: A Strategic Approach. 7ed. Mason, Ohio: South-Western 2017, (selected chapters), ISBN-13: 978-1285094946

Selected case studies:

  • tbd


  • FERENČÍKOVÁ, Soňa. - HLUŠKOVÁ, Tatiana: Internationalization of Central and Eastern European companies: theory and its implications in the Slovak IT sector in: Journal of Eastern European Management Studies. Regensburg: University of Regensburg, 2015, Vol. 20, No. 4, pp. 415-434, ISSN 0949-6181
  • FERENČÍKOVÁ, Soňa. Internationalization of small and medium-sized enterprises from Central and Eastern Europe: a theoretical framework, In: Journal of Eastern European and Central Asian Research. - Minnesota: The IEECA Press, 2018, Vol. 5, No. 2, pp. 1-10- ISSN 2328-8272
  • FERENČÍKOVÁ, Soňa - FERENČÍKOVÁ, Soňa, Jr. Outward Investment Flows and the Development Path: The Case of Slovakia. In Eastern European Economics. - London: Taylor & Francis. ISSN 0012-8775, 2012, vol. 50, no. 2, pp. 91–118 online.
  • SMITH, Adrian - FERENČÍKOVÁ, Soňa. Inward Investment, Regional Transformations and Uneven Development in Eastern and Central Europe: Enterprise Case-Studies from Slovakia. In European Urban and Regional Studies. - London: Sage Publications Ltd. ISSN 1461-7145, 1998, vol. 5, no. 2, pp. 155-173. 
Interim Assessment Active participation and case studies discussions
Final Assessment 20 % active participation
40 % final presentation
40 % case study discussions
Aim of the Course Course focuses on the overview of the unique problems faced by firms engaging in international activities; the importance of understanding the foreign economic, social, political, cultural, and legal environment, foreign direct investments, international business methods, GVCs, strategic alliances, joint ventures, M&A, international dimensions of HR management and changing strategies of multinational corporations in covid and post-covid era, marketing and accounting, and international financial management. The concentration will also explore the special problems of multinational corporations in Central and Eastern Europe.
Course Contents
  • International business methods
  • Foreign direct investment and its effect
  • GVCs in international business
  • Managing international strategic partnerships, alliances, joint ventures, mergers and acquisitions.
  • International human resource management as a success factor of international companies.
  • Knowledge from internationalization processes and its management in international companies.
  • Changes in international business strategy and management of the companies in post-covid era.
  1. Internationalization of business. International business methods and operations
  2. Challenges for the TNCs during COVID-19 era.
  3. Successful participation within GVCs.
  4. Effects, sources, trends.
  5. Foreign direct investments in Central and Eastern Europe
  6. Foreign market entry strategies - examples from CEE
  7. International strategic partnerships: alliances and joint ventures
  8. International strategic partnerships: cross-border mergers and acquisitions
  9. Critical issues of managing cross-border mergers and acquisitions
  10. International staffing: expatriation and localization in post-covid era
  11. International strategies of selected Slovak companies: lessons learned