Why International Business Management?

The course offers the opportunity to develop a global mind-set and cross-cultural awareness in order to be successful in international business.


Course Description

The course deals with trends reflecting the business reality in the 21st century created by ongoing processes of globalisation. It is designed as an introduction to the field of international management in the increasingly complex global business environment. The aim of this course is to enable students to better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets.


Course Title International Business Management
Learning Outcomes Students will increase their awareness of international business activities and their complexity.
Recommended Literature DANIELS, John D. - RADEBAUGH, Lee H. - SULLIVAN, D aniel P. 2015. International business : environments and operations. 15th global ed. Harlow : Pearson.CARPENTER, M.A. – DUNUNG, S.P. 2012. Challenges and Opportunities in International Business. Available online < https://2012books.lardbucket.org/>Harvard Business Review, The Economist
Interim Assessment Practical exercises and team work
Final Assessment Presentation of the team project
Aim of the Course The course aims to enable students better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally
Course Contents The course examines management issues that have a significant influence on decisions of international managers such as current global trends, technologies and innovator’s dilemma or creation of the shared value. Certain strategic issues will be discussed in more details such as forces that shape a strategy, transformation of the current business models or the importance of sustainable business strategies
  1. Introductory lesson: course overview, students´ requirements and expectations, discussion on contemporary issues of international business operations.
  2. Management challenges for the 21st century – identification of the global trends forming decisions of international managers.
  3. Globalisation processes and their impacts on the internationalisation of business. How the world got flat?
  4. ‘CAGE’ framework. An analysis of barriers to cross-border activities. The identification of national differences.
  5. Environmental framework: the dynamic environment of global market. The foundation of culture.
  6. Culture and business. Understanding how culture impacts local business practises.
  7. Business strategy formulation and implementation. The forces that shape strategy.
  8. Climate Business/Business Climate. Environmental responsibility and sustainability. Green innovation as a value-creation strategy.
  9. Innovation and technology. Transformation of the current business models. The fall of KODAK.
  10. The integration of strategy and CSR. Combining the resources and industry perspective. Strategic CSR. Ethical issues in the global arena. The new world of the global business and the global business environment.