Why International Business Management?
The course offers the opportunity to develop a global mind-set and cross-cultural awareness in order to be successful in international business.
The course deals with trends reflecting the business reality in the 21st century created by ongoing processes of globalisation. It is designed as an introduction to the field of international management in the increasingly complex global business environment. The aim of this course is to enable students to better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets.
|Course Title||International Business Management|
|Learning Outcomes||Students will increase their awareness of international business activities and their complexity.|
|Recommended Literature||DANIELS, John D. - RADEBAUGH, Lee H. - SULLIVAN, D aniel P. 2015. International business : environments and operations. 15th global ed. Harlow : Pearson.CARPENTER, M.A. – DUNUNG, S.P. 2012. Challenges and Opportunities in International Business. Available online < https://2012books.lardbucket.org/>Harvard Business Review, The Economist|
|Interim Assessment||Practical exercises and team work|
|Final Assessment||Presentation of the team project|
|Aim of the Course||The course aims to enable students better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally|
|Course Contents||The course examines management issues that have a significant influence on decisions of international managers such as current global trends, technologies and innovator’s dilemma or creation of the shared value. Certain strategic issues will be discussed in more details such as forces that shape a strategy, transformation of the current business models or the importance of sustainable business strategies|