Why Business Planning?
No matter whether you want to start your own company, you are trying to persuade the management to support your idea, or you are an employee who got a task to create one, you need a business plan. In a way, a business plan is a simulation of the business. Its purpose is to figure out whether the idea is viable, identify weak spots and present it in an attractive way. In this course we will create a business plan from scratch, we will go through the process of creating, presenting and evaluating a business plan. Doing this, you will have the opportunity to discuss your idea, test its viability, practice the presentation, receive feedback and get inspired.
|Course Title||Business Planning|
|Learning Outcomes||After completing the course, the students will be familiar with the techniques of how to identify and capture a business idea, how to describe and convert it into a business model with respect to business strategy.|
|Recommended Literature||Dollinger, M. J. (2008). Entrepreneurship: Strategies and resources. Marsh Publications. Dollinger, M. J. (2008). Entrepreneurship: Strategies and resources. Marsh Publications.Bygrave, W., & Zacharakis, A. (2008). Entrepreneurship. Hoboken.Covello, J. A., & Hazelgren, B. J. (2006). Complete book of business plans: simple steps to writing powerful business plans. Sourcebooks, Inc..Stutely, R. (2012). The definitive business plan: the fast track to intelligent planning for executives and entrepreneurs. Pearson UK.|
|Interim Assessment||Assignments and business plan presentation. 40%|
|Final Assessment||Final exam 60 %|
|Aim of the Course||Creating a business plan and getting familiar with relevant planning methods|
|Course Contents||This course will provide the students with the knowledge and skills needed to create a business plan. After completing the course, the students will be familiar with the techniques of how to identify and capture a business idea, how to describe and convert it into a business model with respect to business strategy. The business model will then be structured and detailed in the business plan, providing the steps needed for the business to start as well as providing the tools to test whether it is viable. Then the course will focus on each part of the business plan separately, covering the marketing, production and financial plan. Finally, the students will expand their presentation skills by learning how to present the business plan, while also considering the investors’ perspective. The business plan is an essential part of business as it is required in case of investment-seeking startups as well as in idea pitching and viability testing in existing companies.|